blairmacg: (FeatherFlow)
It’s coming, my darlings!

I have my first blurb!
“Searingly vivid, and grittily realistic, Sand of Bone slams the reader into a harsh desert world full of complex people, tense moral dilemmas, and an exhilarating jet of the weird. Do not start this one late at night!” — Sherwood Smith

This makes me incredibly happy!

This weekend is for final corrections, proofreading, and the like. The cover design is in progress, and I’ll give you a look when it’s ready.

The tentative release date is August 20… though I’d love to have it up and ready by GenCon!

And you did sign up for my newsletter, didn’t you?

Now I must undertake the part I most dislike: writing the sales copy. There shall be much teeth-gnashing and hair-rending and midnight wailing, to be certain.
blairmacg: (FeatherFlow)

If there's one thing feeling sorry for myself is good for, it's for spurring me into action.  I hate feeling down (which I'm sure Pastor Bob would relate back to the fact I "don't do process" well).  So I dove into the final edits, checking of references and source materials, and basic formatting of my first wellness book.

It still needs so fixing and some polish, but it's close enough now I feel confident putting the final pieces in motion.



I'm going to do this one in ebook and print, and use the print version as my learning experience through CreateSpace. If I find the process workable, then I'll have gained a new skill. If I find it unworkable, I'll have gained the knowledge that I'd better pay someone else to do that task.

Here's the first draft of the blurb/back cover copy:

You decided to take a multivitamin. Your physician told you to take fish oil. You heard about an herbal combination that sounds like a good match for your wellness challenges.

But how do you know which multivitamin contains nutrients at the right proportions? What does the label reveal about the quality of your fish oil capsules? Which company can be trusted to provide pure and effective herbs?

The FDA reports that 70% of supplement manufacturers failed to meet basic manufacturing standards in 2010 and 2011. Independent testing found the ingredients in 40% of multivitamins, 30% of vitamin B supplements, and a whopping 63% of milk thistle supplements failed to match the label claims.

Quality matters.

Don't trust your wellness to advertising campaigns, product placements, and unreliable advice. Don't let chance make your decisions.

Learn to evaluate labels, investigate the company, and take charge of your wellness. You owe it to yourself to Choose Well.

For the cover and the preview, go here.

I am so relieved to finally reach this stage.

The past few months have been a repeat lesson in "Sometimes life goes sideways." You'd think I'd be adept at the dance by now. Someday, I swear, I'll be really good at the Cha-Cha Slide of life.

Blurbing

Aug. 28th, 2012 11:02 pm
blairmacg: (Default)
As I mentioned in comments in another post, it's an interesting process, distilling a novel down to cover copy.  Alas, I tend to fight it every step of the way.  I've never figured out how to write a decent synopsis.  And query letters?  Let's just say I'm surprised I'm not bald, from all the hair-pulling I do in that process.

Today, I tried to think of the cover blurb in the context of cooking.  The novel is the recipe--specific ingredients and measurements, a required order of events, a designated set of techniques.  Change any of those pieces, and the result is a different meal.

But the cover blurb is the meal's scent.  Not even the taste--that requires too much detail--but what aromas the recipe creates.

Let's say the meal is a pie.  If I say "warm nutmeg," that not only tells the reader the scent, but gives the reader a chance to deduce and imagine other things about the meal.  And those deductions and imaginings will be distinctly different from "cool lime" or "rich gravy."

And the person looking for the right recipe isn't going to care, at that moment, what temperature the oven must be, whether wet and dry ingredients must be mixed separately, or how many servings are in the recipe.  That's to be discovered later.  The recipe has to make the reader say, "Wow, I bet that'll taste amazing!" and then deliver a meal that matches the description.

It's that old sales line: sell the sizzle, not the steak.

Not that I'm any good at it, mind.  But the notion mostly prevented me from falling into explaining too terribly much.

And a HUGE thank you to all who offered comments and reactions on the blurb! I think I'm close to finalizing a version that both incorporates the most common comments and makes me happy. :)

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