Kindle Rates

[blairmacg]

In relation to this entry, here's an article from The Atlantic that takes a "shocking" look at ebook readers.

The article gives a surface-level analysis of data on regions with the highest percentage of Kindle sales, and the author began with the assumption that ereader adoption would of course align with the properly forward-thinking metro centers.  My oh-so-favorite line: "If the self-appointed 'elite' members of society avidly read, then the 'elite of the elite' must avidly e-read, right?"

Surprise!  The most "culturally-reputed" cities are way down on the list, beat out by places like Anchorage, Des Moines, Omaha, and Oklahoma City.  Washington D.C. is beat by Greenville, SC.  Cleveland beats Santa Barbara.  Indianapolis beats Chicago.  All of those beat Los Angeles and San Francisco.

The author congratulates the "nerds" of the Midwest--completely unaware that his stated personal reasons for adopting an ereader (elitism) doesn't apply to the cities he's congratulating.  It is about access. In Santa Barbara, if you want to buy a book in February, it's no more difficult than it is in June.  There are fewer places to buy books in Indianapolis than in San Francisco or Chicago.

For most folks, using an ereader has nothing to do with being cool, an "early adopter," or part of the elite.  It isn't about the technology, or what all the cool kids are doing.  It's a way to read books.  A way that didn't exist before.  It's about access.

Why is this so hard for some folks to understand?   

Comments

[lwe.livejournal.com]

What Thanate said. Because frankly, most people are stupid -- not necessarily incapable of thinking, but prone to not think, all the same. They assume that their experience is normal, and quite possibly universal, and it takes a good hard push to nudge them out of that rut.

[blairmacg.livejournal.com]

Not only prone to not think, but incapable of applying past experience to present situations.